Privacy Policy

Effective Date: 25-08-25

Rupify (“we,” “our,” or “us”) values your trust. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our mobile application (“App”) and related services.


1. Information We Collect

When you use Rupify, we may collect the following information:

  • Personal Information: Name, email address, phone number
  • Device & App Data: IP address, device identifiers, operating system, app version, and usage patterns.

2. How We Use Your Information

We use the collected information to:

  • Provide and improve our financial services.
  • Verify your identity and complete KYC as per RBI/Regulatory requirements.
  • Process payments, loans, or credit transactions.
  • Send important notifications, alerts, and account updates.
  • Prevent fraud, unauthorized use, and ensure security.
  • Comply with legal obligations.

3. Sharing of Information

We do not sell your personal data. However, we may share information with:

  • Regulatory Authorities: As required by law, RBI, or government agencies.
  • Service Providers: For payment processing, data storage, credit assessment, or analytics.
  • Business Partners: Financial institutions and NBFCs that provide credit services through Rupify.
  • In Case of Merger/Acquisition: Your data may be transferred to the new entity.

4. Data Security

We use encryption, secure servers, and strict access controls to protect your information. However, no electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.


5. Data Retention

We retain your information as long as necessary to provide services or comply with legal/regulatory obligations. Once no longer required, data is securely deleted.


6. Your Rights

You have the right to:

  • Access and review your personal data.
  • Request correction or deletion (where legally permitted).
  • Withdraw consent for optional permissions (like location access).
  • Contact us for any privacy concerns.

7. Third-Party Links & Services

The Rupify app may contain links to third-party websites/services. We are not responsible for their privacy practices. Please review their policies separately.


8. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect data from minors.


9. Updates to this Policy

We may update this Privacy Policy from time to time. Changes will be notified via app updates or email. Please review periodically.


10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

📧 Email: hello@rupify.app